3. For question #2, explain how your new post successfully addresses the three main objectives of Plain English writing as discussed in class. Provide a detailed breakdown of each objective. (9 Marks)
My new introductory post successfully addresses the three main objectives of Plain English writing which are clear, concise and correct. The first thing I focused on was using very simple, clear and straight-to-the-point Plain English language that will be clear and easy to read and understand for most people. I avoided using over complex words that can confuse people, and explained short and clear what Vending Glow has to offer and what it is about. I used clear headings that explain the main points or questions of what is written below, for example “What is in our Vending machines” or “Where can you find us” this avoids any misunderstandings or false assumptions.
My post has concise content and writing, because it keeps it on topic, strictly on what users might be looking for, and does not have irrelevant information. I avoided using a lot of writing and unnecessary content. I tried including mostly bullet points that explain themselves so viewers do not have to read a lot, and they can scan the information just by taking a look at it. This does not waste reader’s time, keeping it short, simple and concise, along with them receiving the information they were looking for and understanding what the blog and business is about.
The third and last main point the introductory post has is that it is correct. This post is correct because it has true accurate content, spelled and structured right that is directed to my target audience, using terms they would understand and engage with. It states all the main products and brands the vending machines offer, some locations you can find the vendings at, it answers all the main points, keeping it straight forward but also not missing any important or relevant information about Vending Glow.
In conclusion, this updated version of my introductory post does have the three main objectives of Plain English language, because it is clear, concise and correct, with relevant information that is easy to remember, read and understand, especially for Vending Glow’s target audience.
a. Describe one specific technique you used to improve readability in your revised version and explain why it is effective. (4 Marks)
One specific technique I used to improve readability in my revised version of my introductory post was using headings along with short sentences of writing and including bullet points from my older version to simplify it. I avoided writing long big paragraphs that do not follow an F-pattern and aren’t necessary for the post. I included sections to state the main points on what the content will be about and answer and questions, avoid any confusions like “Where you can find us” and “Why choose us” and below I used bullet points to answer those statements and list the main key elements.
This technique is effective because it simplifies and states all the main points and factors of my business, making it simpler to scan through the content and not put a lot of effort in trying to read and understand the content, while following the F-pattern. This also keeps the content on point and it benefits people who do not enjoy reading a lot to find out anything they need. Finding out the main points and important information will not be hard at all for readers, it fulfills readers needs and answers their questions. I avoided using a large amount of texts because of my target audience being young adults, who usually do not engage with a lot of writing and do not like wasting their time looking at unnecessary overwhelming information. I also kept all the content true, avoided using false information or making something seem better or different than it actually is. This technique definitely improves readability, keeping the text straight-to-the-point, organized and easy to navigate.
b. What was the most challenging aspect of applying the F-Pattern and Plain English writing principles? How did you overcome it? (5 Marks)
The most challenging aspect of applying the F-pattern and plain english writing when writing principles I had to overcome was avoiding writing a lot and reducing information from my original post, while keeping all the main points and all the important factors. I also made sure to include important headings along with small sentences to follow them and back them up. I overcame these challenging aspects by focusing strictly on the most relevant parts of my texts, and about my business. The original informatory post consisted of one big paragraph talking about my vending machines, products and answering questions, using more complicated words and over-explaining content. The updated version is shorter, on-point, following the F-pattern while using plain english writing principles as well. The bullet points are for backing up my headings, and giving readers exactly what they look for, while keeping everything organized, using pictures as well for style and making it easier to keep the content clear, concise and correct while making sure all the crucial factors and descriptions were mentioned to readers.
The more I was writing, the easier it got to overcome this challenging aspect and it made me look at the content with a different perspective, focusing on what people want to read, including my target audience.
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