4. Second-Year Course Headline (4 marks)
Create one headline promoting second-year digital courses in this program, targeted to first-year students.
You must provide:
a) Provide the headline
“Want To Make Your Ideas Matter? Explore Second-Year Digital Courses in Our Advertising Program”
b) Explain your reasoning clearly using class content
This headline directed to first-years students triggers curiosity, it makes readers and the audience be curious about how they could make their ideas matter, and getting them to take action by clicking and reading the article. It tells students that their creativity and ideas could make an impact and they should put that into practice. This headline is also very relevant especially to first year students looking on what to do next, making them think that this content is meant for them and why they should take another step into pursuing these digital courses. Students in first year are usually looking forward to succeeding, learning and developing and putting their skills into practice, eventually making a living out of them. This headline is also very short and easily scannable, making viewers engage with this content in just a few seconds and making them more likely to take action.
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